2 thoughts on “Factors affecting commercial bank relations marketing”
Gayle
The main body of relational marketing: The first, customer. This is the basic group that commercial banks depend on survival and development. Various types of commercial banks have strong interdependence and correspondence. This feature determines the overall dependence of the bank to the basic customer base, that is, its basic customers are consumers of the above -mentioned products. Maintaining basic customers is the basis for the steady development of various businesses of commercial banks. The "loan absorption" business promotion method generally adopted by various commercial banks is now reflected in this situation. second, government. For commercial banks, the government's direct authority is reflected in the supervision and management of the central bank's operations. As a maintenanceer of macro financial order and regulators of financial system operations, the central bank regulates commercial banks through a series of regulations and actual supervision mechanisms. At the same time, the operation of commercial banks is guided through monetary policy and interest rate policy. From the perspective of social goals, the relationship between the two is consistent, maintaining a good financial order, and law enforcers and operators can benefit from it. third, peer. There are not only competitive relationships between commercial banks, but also broad cooperation areas, such as communicating information with each other, mutual demonstration, driving and influence, cooperation into a new market, and so on. Treatment of the relationship between the same industry is also one of the basic topics facing commercial banks. Fourth, media. The relationship with the media is two -way and interactive. - In terms of, the behavior of commercial banks is under the strict gaze of coal bodies; on the other hand, commercial banks can also obtain market information through the media, understand the public mentality and needs, publicize their own image, and coordinate the relationship with multiple subjects. Fifth, employee. Employees are the most active and active resources invested by bank operations. Due to the direct contact with customers, employees are the specific manifestants of the bank image and the specific executors of communication and various subjects. The quality and work attitude of employees determine the reputation, work efficiency and operating results of the bank, and on the decisive impact of bank interests. Therefore, it is also the main body of commercial banks. The relationship between the main body of commercial banks and employees constitutes the internal environment of commercial bank marketing. How to do a good job of marketing? 1. Looking for the relationship network
It, whether for the third terminal, OTC or clinical company, in the background of the current industry homogeneity and channel transparency, it is simply relying on product cooperation It is difficult to achieve marketing quickly. In addition to products, we must also learn to build momentum and borrow. We must actively find a relationship network that can be directly connected with the partners in a specific channel, region or market for the designated development of the enterprise.
2. Good use of relationship
After finding a relationship network that can be effectively connected through hard work, the company must actively do the relationship between the relationship they are looking for and will face it soon to face Collecting and relationship construction of the main leaders of the partner. Through the transfer of relevant public relations or interests, the degree of recognition of relevant personnel and the company is constantly strengthened, so as to ensure the strength of these key characters during cooperation, to successfully complete cooperation related links to ensure the long -term stability of cooperation.
. Create a relationship circle
Axposed after the cooperation starts, the company also needs to find out the situation of relevant personnel in various links related to marketing, as well as The relevant situation of the competent unit is organized, and these people are connected with these people through various valid conditions to gradually build the local relationship circle of enterprises to ensure marketing.
4. Maintenance relationship
For enterprises, the relationship is easy to establish, but it is quite difficult to maintain. After the enterprise establishes its own relationship network in a certain channel and a certain area, the corporate headquarters and local business personnel must unite to maintain the established relationship network.
The main body of relational marketing:
The first, customer. This is the basic group that commercial banks depend on survival and development. Various types of commercial banks have strong interdependence and correspondence. This feature determines the overall dependence of the bank to the basic customer base, that is, its basic customers are consumers of the above -mentioned products. Maintaining basic customers is the basis for the steady development of various businesses of commercial banks. The "loan absorption" business promotion method generally adopted by various commercial banks is now reflected in this situation.
second, government. For commercial banks, the government's direct authority is reflected in the supervision and management of the central bank's operations. As a maintenanceer of macro financial order and regulators of financial system operations, the central bank regulates commercial banks through a series of regulations and actual supervision mechanisms. At the same time, the operation of commercial banks is guided through monetary policy and interest rate policy. From the perspective of social goals, the relationship between the two is consistent, maintaining a good financial order, and law enforcers and operators can benefit from it.
third, peer. There are not only competitive relationships between commercial banks, but also broad cooperation areas, such as communicating information with each other, mutual demonstration, driving and influence, cooperation into a new market, and so on. Treatment of the relationship between the same industry is also one of the basic topics facing commercial banks.
Fourth, media. The relationship with the media is two -way and interactive. - In terms of, the behavior of commercial banks is under the strict gaze of coal bodies; on the other hand, commercial banks can also obtain market information through the media, understand the public mentality and needs, publicize their own image, and coordinate the relationship with multiple subjects.
Fifth, employee. Employees are the most active and active resources invested by bank operations. Due to the direct contact with customers, employees are the specific manifestants of the bank image and the specific executors of communication and various subjects. The quality and work attitude of employees determine the reputation, work efficiency and operating results of the bank, and on the decisive impact of bank interests. Therefore, it is also the main body of commercial banks. The relationship between the main body of commercial banks and employees constitutes the internal environment of commercial bank marketing.
How to do a good job of marketing?
1. Looking for the relationship network
It, whether for the third terminal, OTC or clinical company, in the background of the current industry homogeneity and channel transparency, it is simply relying on product cooperation It is difficult to achieve marketing quickly. In addition to products, we must also learn to build momentum and borrow. We must actively find a relationship network that can be directly connected with the partners in a specific channel, region or market for the designated development of the enterprise.
2. Good use of relationship
After finding a relationship network that can be effectively connected through hard work, the company must actively do the relationship between the relationship they are looking for and will face it soon to face Collecting and relationship construction of the main leaders of the partner. Through the transfer of relevant public relations or interests, the degree of recognition of relevant personnel and the company is constantly strengthened, so as to ensure the strength of these key characters during cooperation, to successfully complete cooperation related links to ensure the long -term stability of cooperation.
. Create a relationship circle
Axposed after the cooperation starts, the company also needs to find out the situation of relevant personnel in various links related to marketing, as well as The relevant situation of the competent unit is organized, and these people are connected with these people through various valid conditions to gradually build the local relationship circle of enterprises to ensure marketing.
4. Maintenance relationship
For enterprises, the relationship is easy to establish, but it is quite difficult to maintain. After the enterprise establishes its own relationship network in a certain channel and a certain area, the corporate headquarters and local business personnel must unite to maintain the established relationship network.
The richness of the user database. Cooperation with Internet companies, etc.